Your Personal Financial Planner

Our financial planners have over 45 years of collective financial planning experience. Our 179 clients trust our advisors to manage over $215 million in assets.

All of our advisors are CERTIFIED FINANCIAL PLANNER professionals and are held to some of the industry's highest standards.
Our advisors are fiduciaries. A fiduciary upholds an oath to place your interests first. Our advisors will never place you in an investment that places their interests above yours.
No Commissions
We are what's called a fee-only financial advisor. This means that we do not make commissions or compensation from a third party for placing you into an investment.
Online Financial Advisor
Our advisors offer the option to meet online. If we cannot get to you or you cannot get to us, online meetings give us the ability to meet from anywhere in the world.

Reed C. Fraasa, CFP®, AIF®, RLP®
Financial Planner

  • Managing director at HIGHLAND Financial Advisors, LLC
  • Past-President of the Financial Planning Association of New Jersey
  • 2012 recipient of the FPA Heart of Financial Planning Award
  • Accredited Investment Fiduciary® with the Center for Fiduciary Studies
  • Registered Life Planner® with the Kinder Institute
  • Lives in Kinnelon, NJ with his wife, Dana and their five children.
  • Click Here to Contact Reed.
  • Edward J. Leach, CFP®, MBA
    Financial Planner

  • Financial Planner at HIGHLAND Financial Advisors, LLC
  • NAPFA registered financial advisor
  • B.S. in Business Administration – Finance/Economics from Ramapo College of NJ
  • Masters of Business Administration, MBA from Montclair State University
  • Beta Gamma Sigma - International Honor Society "Best in Business"
  • Treasurer, Board of Directors Executive Committee for Alzheimer’s New Jersey
  • Lives in Waldwick, NJ with his wife Alyssa
  • Click Here to Contact Ed.
  • Frequently Asked Questions

    What types of services do your advisors offer?
    We offer Investment Advisory and Financial Planning. Investment Advisory is the management of a customized investment portfolio that we personalize to you and your life goals. Financial Planning offers the same service as Investment Advisory but with the added feature of a comprehensive financial plan and ongoing, on-demand financial advice. This adivce includes insurance, taxes, estate planning, retirement planning, income planning, and more. Your financial plan will be the foundation that fixes any unknown issues while also puutting you on the right path. Ongoing advice will make sure you stay on that path to reach your goals, avoiding any future reprecussions. To learn more, click here.
    Are your financial planners fiduciaries?
    Yes. We are a fiduciary planning firm, and all of our independent, CERTIFIED FINANCIAL PLANNER professionals are obligated to place your interests ahead of their own.
    What about fees? Do you make commissions for placing me in certain investments?
    No. We are a fee-only financial planner, which means we are compensated only by you the client. This allows our advisors to give you investment advice that is solely in your best interests, since we are not compensated for doing other-wise. We charge a flat-fee that is based off of a percentage of the assets we manage for you. That is the only way we get paid and it always will be.
    How many years of experience do the advisors have?
    Our financial advisors have a combined 47+ years of experience.
    Will I only be working with one financial advisor?
    One advisor will be your primary contact, however you will have access to our entire team of planners, analysts, and support staff who will collectively work on your behalf.
    Why HIGHLAND Financial Advisors?
    What we do matters to you and your family. In everything that we do, we want to improve the lives of others. We use a process that focuses on your bigger life picture. What will you use your wealth for? Where do you want to be in the future? All of our advice is objective and geared towards your interests, not ours. We do not only handle your investments, we analyze your entire financial life to help you make better financial decisions. Find out if we're the right advisor for you by contacting us.
    What if I don't live close to your office or I have a busy schedule?
    Our advisors have the capability to meet with you via a video conference call from the convenience of your home or office. We have clients all over the nation who are already utilizing this.

    Our Financial Planners Commitment To You.

    A Planner That Respects
    Our financial planners will listen, guide, and help you and will be considerate of your financial needs.
    An Advisor With Integrity
    As fiduciaries, your financial advisor is held to the highest of standards and their only incentive is to give you advice that is best suited for you.
    Financial Retirement Planning
    As a firm, we acknowledge that our clients' confidentiality and privacy are second to none. We have encrypted, secure servers to back-up your info.
    Financial Planning Education
    A CFP® professional is required to meet a minimum amount of continued education on the topics of retirement, investing, taxes, and more.
    Trustworthy Invesment Advisors
    HIGHLAND Financial Advisor's fiduciary services, and fee-only advice are about you. We establish relationships that last for decades.
    Objective Retirement Advice
    We believe financial planning must always be free of any external influence/ incentive and geared towards what investments are best for you.
    CFP® pro for mutual funds
    We follow seven subject areas defined by the Certified Financial Planner Board of Standards that make up the financial planning process.
    Online Financial Planner
    We pride ourselves in leading the financial services industry in a direction that provides more than simply investment management.

    Find Out if We're The Right Advisor For You.

    Contact us below and we'll discuss what we do and how we can help.

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