The story is well-known: if you place a frog into boiling water, it will jump out immediately. But if the frog is put in tepid water that is slowly heated, it will not perceive the impending danger and will eventually be cooked to death. This analogy is a powerful metaphor, cautioning us about the risks posed by gradual changes that go unnoticed—similar to the frog failing to react to the slowly heating water.
This metaphor aptly describes how people often fail to recognize or respond to gradual changes in their environment or circumstances. In financial planning, this concept underscores the importance of regularly monitoring a client's financial status to avoid being metaphorically "cooked."