We believe that financial planning is not just about your money. It is about your life. We created our financial planning process, The Person is the Plan®, so we can understand and help you follow the path that is calling out to you.
When you work with us, our first conversations will focus on your vision for the future, not just your financials today. Then we will work through a series of modules to build your personalized financial plan. Once we lay the foundation, we will meet regularly with you to ensure you continue to make financial progress.
Most retirement planning conversations revolve around numbers: how much you've saved, what your withdrawal rate should be, when to claim Social Security, and how to minimize taxes on your distributions. These are essential questions, and getting them right matters enormously. But there's a question that deserves just as much attention and gets far less of it: once the paycheck stops and the calendar clears, what will you actually do with your time, your talents, and your money?
Taking ownership sounds simple, but it often proves more difficult in practice. It is noticing what needs to be done and following through without waiting to be asked. Over time, those everyday choices become habits, and those habits help shape a team's culture.
For decades, investing has been measured primarily by one question: What return can I expect? Today, many investors are asking a second question: What am I investing in?
Twenty years ago, "Breaking News" meant something extraordinary had happened. Today, it means someone sneezed near a microphone. Every hour brings another flashing banner. Markets tumble. Experts speculate. Social media erupts. Before lunch, a new "breaking" story replaces the first one.
Most successful people spend decades preparing financially for the next chapter of life. They build businesses. Advance their careers. Invest wisely. Save consistently. Accumulate wealth. Far fewer spend time preparing for the chapter itself.
Summer has a way of encouraging reflection. The pace changes, families gather, vacations appear on the calendar, and many of us pause long enough to appreciate the people and experiences that make the year meaningful. At HIGHLAND Financial Advisors, summer also gives us an opportunity to celebrate something central to our firm: the strength of our team.
Growing up, I always had a natural tendency to save money. Every birthday and Christmas gift went into my piggy bank and, as I got older, into a savings account. When I turned 18, my dad introduced me to investing, and I was instantly hooked. I started reading every investment book I could get my hands on, and any money I earned from part-time jobs during college went straight into my investment account.
Success often creates a challenge that few people anticipate. In fact, some of the biggest planning opportunities we encounter are not the result of poor decisions. They are the result of exceptionally good ones.
At Highland Financial Advisors, we believe that genuine financial planning goes beyond portfolios and performance reports; it’s about building a life of purpose, stability, and long-term opportunity. That philosophy extends beyond our client relationships and into the communities we serve. One of the most meaningful ways we live out that commitment is through our ongoing partnership with Passaic County Habitat for Humanity in northern New Jersey.
As the calendar resets, millions of Americans sit down with renewed optimism and a fresh list of financial resolutions. Save more. Spend less. Invest smarter. Get organized. Yet by March, most of those good intentions have dissolved into the busy realities of daily life.
“The best way to predict the future is to create it.” — Peter Drucker. That quote captures precisely how we should approach financial planning and life. When we take a proactive, hopeful approach, we give ourselves the ability to shape our future rather than just brace for it.
Choosing the right financial advisor is one of the most important decisions you'll make for your financial future. But with so many types of advisors and compensation structures, it can be challenging to know where to start. In this video, Reed Fraasa, a Certified Financial Planner® and founder of Highland Financial Advisors, breaks down the key differences between "fee-only" and "fee-based" financial advisors.
At Highland Financial Advisors, we believe that the foundation of a successful financial plan starts with clear and meaningful goal setting. Our latest video emphasizes why identifying your financial goals is crucial whether you're working with an adviser or managing your finances independently. Through our unique Discovery process, we guide you to connect deeply with your aspirations, ensuring that your financial plan aligns with the life you envision. Join us as we uncover the powerful questions that can transform your financial journey and help you build a future free from regrets.
Welcome to Highland Financial Advisor's comprehensive video series, designed to guide you through the crucial steps of interviewing and starting a relationship with a fiduciary financial advisor. Whether you're new to financial planning or looking to optimize your current strategy, our clearly defined process and expert advice will help you make informed decisions. In this series, we'll cover everything from understanding fees and value to setting financial goals and creating a personalized wealth management plan. Subscribe now to stay updated and take control of your financial future with confidence.
Join Reed Fraasa from Highland Financial Advisors as he demystifies the world of financial advisor fees in this comprehensive video series. Learn about transaction costs, product-related expenses, and advisor fees to make the best decisions for your financial future.
Your plan will include:
Achieving Your Goals: We learn about your desires in life and create a comprehensive plan to help you reach those goals, encompassing financial needs such as retirement, income tax, and investment planning.
Protecting Your Lifestyle: We address potential risk to your family and lifestyle, review coverage, and make recommendations where you fall short.
Planning Your Legacy: We help you articulate the principles that have shaped your life and make sure you understand your wills, trusts, and other estate planning needs.
Meeting Your Unique Needs: Since your needs are unique, we include college planning, executive benefits planning, and business planning as needed.
